Terms Used The In The Stock Photography Business

So you are a small business person or web designerand you want to purchase some stock photography foryour website. Great. Photography is a wonderful wayto improve the emotional impact of your site. But thereare a few terms unique to the stock photography businessthat you should know.

Royalty Free - you'll see this term often. What it means is that you pay a one time fee for an image and you can use it for as many times as you want for as long as you wish. It is a great way to get inexpensive photos. Now if you are concerned that your competitor would or could use the same image as you, photographers and agencies can continue to sell the image after you purchase it, then you need:

Rights Managed - this one is next term you'llsee. This means that you pay a fee for the image basedon how, where, how long, and how many people will seethe image. This one will cost you a lot more in mostcases. This is worth it if you do not want your competitorusing the same image for the same purpose. Usuallythe stock agency or photographer also agree not tosell the image to others in your field for the timethat you are using the image. So you can see why thisoption protects your use of the image but you'll alsopay much more for this protection. Remember too that,at some point, you decided to discontinue using/payingfor the image the agency or photographer can then sellthe image to someone else, even someone in your field.

Flat Rate - this term isn't quite at commonbut it is similar to royalty free. Usually this meansthat you pay a one time fee for an image, but it canonly be used for one purpose by one person. Pricingwill be higher than royalty free but less than rightsmanaged.

Copyright- even with royalty free you are stillonly purchasing the right to use an image not the imageitself. All images are property of the agency or photographerwho owns them. How do you know who owns them, thereis usually a © symbol with date and name of theperson or agency who owns the image. No matter whatyou paid for the image you are NOT the owner of theimage. This means you cannot remove the copyright information,alter the photo, use it as part of a logo that youown a copyright, or resale the image as your own.

These terms will get you started but remember therecan be differences in these definitions from agencyto agency and photographer to photographer. Every agencyand photographer selling stock images should have alegal or license page to explain these terms and anyothers that they use, if they don't you may want tomove onto another site. Be aware, read all the information,and know what you are buying.

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