So You're Hiring a Web Designer - You Have the Right to Demand these 7 Perks

Whether you're hiring a designer who has created 10 sites or1000 sites for other businesses, there are 7 things every designershould do for you.

1. Be wary of companies who charge by thehour and don't put on a cap! There isn't a regulated industry standardin fees. So websites can easily end up costing you a small fortune. Askfor a flat fee if possible-you'll know exactly what you're paying upfront. It's common to pay for 50% down, and in certain cases, whenworking with businesses online; you may need to pay the whole flat feedown. This is perfectly acceptable. You wouldn't order books fromAmazon and wait to pay for them when they got there!

2. Try toget a turnaround time in writing. It is up to you to bring as muchinformation as possible to your designer. This will make the designprocess go much faster. You can't just go and say "make a website forme" and expect your designer to know what to put on your website! Themore you bring to the table, the faster your designer can work. And thefaster you respond to proofs, the faster your site will be active andlive! Depending on your designer's workload, it could take anywherefrom 1 week to 3 weeks to finish the design of your site.

3.Original custom designs are always best for branding your image. Ifyour designer works exclusively from pre-designed templates, with nocustomization at all, you will not have as professional a site as ifyou received 100% customized work. Make sure you understand how yourwebsite designer creates websites.

4. How much flexibility willyou have in the future? The best aspect of websites is that they aredynamic-or should be. Print advertising is static. But you canconstantly update your website as your company grows. How fast and easycan your designer make changes to your site? Is she building infunctions to make these future changes possible?

5. Does yourdesigner optimize your pages and submit them to search engines? If theydon't then you will end up having to pay for this service, or figureout how to do it yourself. A web designer may not have 100% of the SEOtools out there, but at the very least, your website designer shouldcreate your meta tags, make sure your keywords are sprinkled throughoutyour content and at least submit your site to the basic directories andengines.

6. Is your web designer just designing your pages andleaving the domain name and hosting up to you? Beware of this.Sometimes their quotes only include the design itself. If you don'tunderstand domain names and hosting, you need to make sure yourwebmaster purchases your domain for you and sets up your hosting-andthen manages this year after year. Websites with top level domain names(.com, .net, .org) are taken more seriously. So it wouldn't make muchsense to have a professionally designed site hosted on a free site likeGeocities.

7. Does your webmaster offer a guarantee? If youcan't get your designer to create a look that you like, will you beable to get your money back? Find out if this is in your contractbefore you fork over your cash.

Hiring a Graphic Designer
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