In creating web design it is important to remember kiss: keep it simple stupid!]

Are you a web owner? Are you wondering why your site is notdoing very well in the e-community in spite of your glamorous webdesigns? Aren't you making any money at all? If all your answer tothese questions is YES then it's high time you sit back and examined inwhat aspect of your web site you have made a mistake.

Thereare certain consumer facts that should be considered in conceptualizingthe designs for your web site. Take for instance, the fact that nobodyreally cares about you or your site but you the owner alone. Now,that's reality!-you see most web visitors only care about having theirproblem solved. Web visitors often visit sites for four reasons andthese are as follows: 1.to look for information 2. They want to buysomething and feel that the web is the most convenient place to lookfor it. 3. They have to make a donation and it happens that thefoundation has a corresponding web site that can be convenientlyreached in the net and 4. They want to be entertained and the netprovides the quickest means of entertainment.

These four factsshould be considered in formulating the web design since web sites arenot only means of opening up new marketing opportunities but shouldfunction more of a problem solver for most needs of customers. Anotherthing, which should be considered in web designing, is the complexityof the design. Web visitors should be able to look at the homepage ofyour site and figure out what your site is all about in less than fourseconds. If your site can't do this, then your site is a failure. Mostweb visitors just don't have the time to waste in staying around yoursite to figure it out.

And of course, following web standardsshould not be forgotten since it can help your site to be search enginefriendly, reduce bandwidth, etc... In addition, it is very important tofocus on the usability of your web site. The usability of your web sitewill put everything in perspective.

Likewise it is imperative tocreate designs that won't get in your way to make that sale. There arecertain designs that get in the way of visitors and keep them frompurchasing from you. These designs serves are presentations of theproduct and services you offer. However, some of the designingtechniques used can really get in the way of customers take for examplesplash pages, FlashSplash pages, animations, and then the lack of focalpoint on the page, too much text, too many pictures and many more.These designs instead of helping simply destructs your visitors fromdoing what they are suppose to be doing in your site and that is topurchase-its like holding back your visitors from signing the contractjust because you are not yet through with your presentation. Limit theuse of designing techniques and if possible keep your designs simpleand direct. And another thing, refrain from using confusing links andif possible use simple words to instruct visitors on what to clicknext, in other word KEEP IT SIMPLE STUPID.

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