When choosing which firm you would like to build your website,there are many factors which you need to take into consideration.There is no point having really nice looking website if no one can see it because it has poor optimisation.
Mostweb desgn firms will offer additional services such as optimisation,website promotion and may also submit your website to the searchengines.
For me the website they have created for you should befully optimised anyway and I would also expect the web design firmshould submit the site to the search engines as a matter of course. Itis always worth asking to make sure.
Once they have producedwhat hopefully is an outstanding website you then need to ask them ifthey would include a link to your homepage from their own website,preferably their homepage. Search engines these days take thesebackward links into consideration when they decide where to positionyour site in their results. As a general rule of thumb the morebackward links you have the more visitors to your site you atre likelyto have.
If you want to promote the website even further, googleadwords is a favourite of mine. This is where you pay to be seen on theright hand side of the results in Google, in the sponsored searchsection.
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