Finding Your Balance in Web Site Design

Finding Your Balance in Web Site Design Back when I first got on the Web, some of my first Web site designs were just horrible. Heck I was still learning HTML, and that was way before CSSor any of these nice features we have now were around. After spendingsome time though learning my basics in Web site design I got better. Ifound my balance in the Web site design world.

Everyyin has a yang. Every coin has two sides. Why should Web site design beany different? The two sides of Web site design are really ugly andbasic designs fighting with over the top artistic displays of digitalimagery. The truth of the matter is, neither extreme is too popular.The key to having a good Web site design is to find the correct balance between the two methods.

The very basic designs out there I like to refer to as "black andwhite" designs. These layouts have very little to them, or they are amixture of different font sizes, colors and background just for thesake of having them. We were all there at one time. The first Web sitewe created was ugly. You know why?

The reason is we were just playing with all the new features we werefinding out about. After time though you come to realize that nobodyreally likes that 52 point headline in the middle of the page with 15point body text. You really shouldn't have gone with that yellowbackground and the white text either.

The more elaborate and flamboyant designs out there I call"Artsy-Fartsy". These layouts are more or less there to look pretty anddo not offer much functionality. Yes, having a large picture of LucyLawless across the right side of your page might look cool. It doesn'toffer much functionality though.
Think about the poor people on dial-up. You think they are ever goingto wait for the warrior princess to load? I think not. Then there arethe tiny text people. I do not want to have to cross my eyes trying tofigure out what the body text on your page is telling me.

So we have established a definition of both extremes and have warnedyou about why neither is good to go by all the time. So what is adesigner to do? Find your middle ground. You must remember that noteverybody loves to hear that midi playing as soon as they go to yourWeb site. You must also remember that not everybody can read tiny text.When designing a Web site, the word to keep in mind is useability.

Make it easy for me to read the text, but still give me a prettylayout or design to sit behind it. Find one layout and stick with itthrough the entire Web site. Don't changes horses on me in mid-stream.The more people who design Web sites that are not too basic in designbut not too far advanced either are the Web sites that become morepopular. Just look at some of the Web sites you visit every day. Howmany of those are at an extreme one way or the other? I would guessthat not many are.

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