Catalog Printing Methods

We cannot deny the fact that catalog printing is now a soaringindustry. Nowadays, catalogs are considered one of the useful tools inadvertising and marketing. It can be used to give information tocustomers and to show pictures of products that can be purchased. Insome cases, catalogs will show services that can be offered by certainbusinesses as well.

You can choose to print your own materialcatalog or be aided by a professional printing service. It is stillbest to use a professional printer if you are creating a large catalogwith lots of pictures. However, you can still print catalogs at home ifyou have the right equipments, including computer programs, paper, anda high-quality printer.

Catalog printing is more difficult andlengthy in procedure compared to pamphlet or brochure printing. Thereason to this is that it has many pages and each page must be designedto show different products, services, prices and company information.It can be a tedious process thus, it is still best to get hold of aprofessional printer rather than just experimenting on your own.

Fourcolor printing is mostly used by printing services and commercialprinters. This is because this kind of printing generates the mostclear, vibrant and crisp color images. Examples of this kind ofprinting can be seen in magazines such as Time, People and NationalGeographic.

There are several methods used in catalogprinting. The first on is the web press. A web press is an offset pressthat uses a roll of paper rather than sheets of paper. The use of aroll of paper allows quicker printing. There are two types of webpresses the heat-set and cold-set.

A heat-set web press is thestandard catalog and magazine printing press. It has a heating unitthat dries the printed ink as it exits the press. This press allowshigh speed printing on coated papers such as gloss. It also producesbrilliant, crisp photo reproduction for catalogs. Heat-set web pressesare huge, complicated presses that necessitate several people tooperate and setup. It is only reasonable to use this type of press forprint runs of 10,000 copies or more and in increments of 8 pages,preferably 16. Ninety nine per centum of all mail-order catalogs areprinted on this type of press.

Cold-set web press, on the otherhand, does not include a heating unit so the printed ink must air dry.This press can only print on uncoated papers which allow the ink toabsorb into the paper. Cold-set web press produces a fairly dull, fuzzyphoto reproduction for catalogs. This kind of press is smaller andsimpler than heat-set web presses, costing less and requiring lesssetup time. This can be a good press for very small quantity catalogprint runs starting at 1,000 copies.

Another method of catalogprinting is the sheet-fed press. This press is a customarily low volumepress that prints on pre-cut sheets of paper. Because of its moreprecise printing method a sheet-fed press produces the sharpestprinting of these three press types. It can print on a wider variety ofpaper weights. However, because of its sluggish speed it is the mostcostly of all the print methods. Sheet-fed press is commonly used forsmall print runs or job which necessitates the most excellentprinting.

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