Business Benefits of the Web Standards

Why your business benefits from adhering to the web standards

Webstandards are created to give benefits to the developer and thevisitor. As a business, your website must be accessible, usable,attractive and convey a message of trust and professionalism. Gettingthis right can be both expensive and difficult if done outside of theW3 standards.

Let's look at the main benefits of web standards.

Accessibility

Valid XHTML and CSS will ensure that a site is constructed in a way that seperates the content from presentation.

Thereare huge business gains to be had from this method such as lessmaintenance, more control, lower costs etc., but importantly,accessible content. Not everyone uses a common browser to access theweb and a valid site will mean your information will have the widestpotential audience.

Usability

Semanticmarkup creates a usable website. We have all seen cluttered sites withno per-page focus, navigation that leads you into the abyss and forcesURL amendments as well as document structure that makes a web pageunreadable and hard to follow. You have a point to make. Every page hasa focus and the content is clear. Web standards will ensure that peopleget to the point of your site, quickly and effortlessly.

Compatibility

Weare in the 21st century and there are now a wider range of platforms,devices and browsers than ever before. More and more people areaccessing the internet and due to this diversity, building a website byfollowing guidelines is the only way to ensure uniformity.

Substantially increased performance

Byremoving formatting from the markup, you can reduce the file sizes ofyour website which means people with slower connections or users fromaround the globe have a better browsing experience. Using tables forlayout can sometimes treble the file sizes as positioning requiresattributes to table cells and occasionally invisble images forcinglayouts to look "correct". CSS can acheive this and more from a lightweight text file that when cached, will not need reloading furtherincreasing performance.

Higher search engine rankings

Notonly will a user struggle to navigate an unusable and invalid site, sowill a search engines spider. If your documents are marked up correctlyand fast to load then a search engine will reward your web pages withbetter listings. Why serve a user a scruffy and hard to read web pagewhen a perfectly readable and accessible page exists?

Powerful designs

CSSis an extremely flexible and powerful way of styling a website. All theformatting is contained within one text file meaning a new designoverhaul is very cost effective and fast to turn around from adesigners point of view, meaning lower costs to the business. If donecorrectly, CSS can degrade gracefully in older browsers which lacksupport into a perfectly readable document which is the beauty offollowing the web standards.

Lower business costs

A website following the web standards is a more efficient and smaller website in terms of file sizes and bandwidth.

Thistranslates into reduced hosting costs. Changing contractors can be aproblem if the code is written with proprietary software that createsuntidy or browser specific HTML. Following a set of standards meanscontractors can hit the ground running and give you far better valuefor money.

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