3 Reasons Not To Use Uppercase

Sometimes it's ok to use uppercase. Capital letters canadd a touch of class to the apperance of your page. However, theyshould be used very sparingly. There are three reasons why you shouldavoid them in most cases:

1. It is hard for the human eye to recognize words inall caps. This is because the shape around each word is the same. Allwords in uppercase are rectangular in shape, where words in lowercasehave ascenders and descenders on some letters that vary the shape.Notice the difference in the shapes of these two words:

DRAGONFLY

dragonfly

See the difference? We recognize words largely based on theirshape. When the shape of all words is the same, it makes it much moredifficult to read them.

2. Because of the shape of the letters, uppercase has atendency to look harsh. Capital letters have a subtly threateningappearance. When your readers are confronted with a phrase (or even asingle word) in all caps, it is likely to negatively influence them.Considering that you want visitors to read your copy, this isdefinitely not the feeling you want them to have.

Although this issue is important on a website, it's even morecritical in emails. Since emails are more personal, uppercase can feeleven more threatening. Always try to avoid using all caps in emails.

3. Uppercase is a form of emphasis, but it is veryweak. When you use capital letters to emphasize a particular point, itwill look a little different from the rest of the copy, but there won'tbe enough contrast for it to really stand out. It is far better to usea contrast in size, color or weight (for example, bold the text). Theseforms of emphasis are all easier to read, and they stand out muchbetter.

As I mentioned earlier, there are times when it's appropriate to use uppercase. Just think carefully and use it sparingly.

Just a quick note: You might have noticed that I use uppercasefor the titles of the various sections of this newsletter. The reasonis that it's the only form of emphasis I have, since this is a plaintext newsletter. If I had the option of bolding my headings, I woulddefinitely do that instead.

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