Website Design - Choosing Your Colors Wisely

When designing a website choose colors wisely. Remember, colorsconvey emotions and emotions can heavily influence your decision-makingprocess. Your choice of colors for your website should mirror themessage and/or feeling you to hope to communicate to the viewer. Let'stake a look at some colors and what they mean to you and your website.

Blue - the color of stability
Blueis a color of peace, harmony, tranquility, health, coolness,confidence, loyalty, conservatism, dependability and technology. Blueis a safe choice for most uses. It causes the brain to send off 11chemical tranquilizers and is a wonderful calming color. It is apreferred color for corporate America, but avoid using blue whenpromoting food and cooking because blue suppresses appetite.

Negatives: Depression, coldness,obscenity, conservatism and winter

Red - the color of passion
Redis the color of passion, strength, energy, fire, love, excitement,speed, leadership and power. When using red in your website design itis best to us it as an accent color. This color does not usually workwell with greens or purples of the same intensity, causing a vibratingeffect on the eyes. It is a perfect color for 'Buy Now' or 'Click Here'buttons on Internet banners and websites as it attracts the eye.

Negatives: Danger, fire, blood, war, anger, stop, revolution, radicalism and aggression

Yellow - the color of ideas
Yellowcan convey sunlight, joy, happiness, optimism, idealism, wealth (gold),summer and hope. It is the brightest color and intellectuals loveyellow. It takes more chemicals in the eye to see the color yellow.Websites targeting older people should look at other colors as yellowcan make them feel anxious or angry.

Negatives: Cowardice, illness, hazards, dishonesty and avarice

Green - the color of nature
Greenimplies movement, nature, spring, fertility, youth, environment, money(US), good luck, safety and generosity. It is the most restful colorfor the human eye and it can improve vision. Green works well as anaccent or secondary color. Use green to indicate safety whenadvertising products that may be considered dangerous, such as
medicines. Olive green is the traditional color of peace.

Negatives: Inexperience, envy, misfortune, jealousy, illness and greed

Orange - the color of energy
Orangeconveys creativity, confidence, balance, heat, enthusiasm, flamboyanceand playfulness. Orange increases oxygen supply to the brain, producingan invigorating effect, and stimulates mental activity. It is highlyaccepted among young people. Orange is very effective for promotingfood products and children's products such as toys.

Negatives: Warning, danger and cheapness

Purple - the color of nobility
Purplecombines the stability of blue and the energy of red. Purple isassociated with royalty. It symbolizes wisdom, dignity, independence,power, nobility, luxury and ambition. According to surveys, almost 75percent of pre-adolescent children prefer purple. Purple is a very rarecolor in nature leading people to consider it to be artificial.

Negatives: Cruelty, arrogance, mourning, profanity, exaggeration and confusion

Beige and Gray - the color of neutrality
Asneutrals, they can be used in combination with almost all colors andstill work well visually. Lighter hues of each make for goodreadability and backgrounds, but you must use hints of bright color orelse you website can lose any visual pop or visual interest. Gray workswell in office environments and promotes productivity and stimulatescreativity.

Negatives: Apathy, dull, drab, monotonous, somber and smoky

Brown - the color of reliability
Solid,reliable brown is the color of earth and is abundant in nature. Itimplies simplicity, reliability, earthiness, comfort and durability. Becareful as brown can be perceived in much the same way as beige: dulland drab. Men are more apt to say brown is one of their favoritecolors. Maroons go well with this color and speak to professionalism,like rich dark leather.

Negatives: dirty, drab, sad, boring and unwanted

Black - the color of sophistication
Blackspeaks to power, sophistication, formality, elegance, wealth, mysteryand style. Black can make color burst from the web page, especiall ifit is a bright color. It is a natural classic color and never goes outof style. Too much black can darken a mood and affect emotions veryeasily. When designing for a gallery of art or photography, a black orgray background can be used to make the other colors stand out.

Negatives: Death, unknown, fear, dark, sad, threatening, wicked, morbid and dangerous

The color of success
Wetake every part of our design process seriously and few things are asimportant as your choice of colors for your website. Colors have alarger impact on your viewers than any other part of the design and canaffect your site's success. Color is immediate, emotional andmemorable. If you have a website, try this simple test. Look at it fora few moments and write down the feelings and words that come to mind.If your colors aren't telling you the same story as your content it maybe time to look at changing your color scheme.

Website Design - Choosing Your Colors Wisely
When designing a website choose colors wisely. Remember, colors convey emotions and emotions can heavily influence your decision-making process. Your choice of colors for your website should mirror the message and/or feeling you to hope to communicate to the viewer. Lets take a look at some colors....
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