How To Use Color Effectively When You Create A Web Site

Colors are powerful, and create strong feelings. They can alsomake your web site look professional - or look like a circus. Here aresome powerful tips you should use every time you create a web site:

1 - Use contrasting colors

Itis important to have contrast between the text and the backgroundcolor, so that the material on your web page is easy to read. Manysuccessful sites use dark text on a light background (or vice versa).

While light text on a dark background may be easy for some people to read, it's important to use this approach sparingly.

2 - Less is more

Justbecause you can put 58 different colors on your web site, doesn't meanthat you should. If you throw color in everywhere, it will lose itsimpact. A good rule is that for maximum impact, use one color on headlines, and a different but complementary color for normal text.

3 - Complementary colors don't complement

Colorsthat you see on opposite sides of the color wheel are calledcomplementary colors. For example, orange is opposite of blue on thecolor wheel. When you use complementary colors side by side, they makea web page difficult to see, because it is hard for your eyes to focuson both. Also, the colors may seem to clash when viewed together.

Whenyou create a web site, use the tips above when you select your colors.Your site will look great, and your visitors will thank you.

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