Color Psychology Quick Reference Cards

If you're going to be a professional in any of the creative/artistic fields, you have to understand color. We've been dealing a bit with Color Theory on our site, but now we're going to dive into something equally important - Color Psychology.

Colors affect our moods. Depending on where in the world we live, we bring with us perceptions of color based on our culture. Even within a single country alone, the "meaning" of colors have changed over time. Today, though, psychiatrists are able to pinpoint a few universal truths about color and its effect on our "psyche" (conventional psychology completely dismisses the idea that color can affect our moods).

Why is this so vitally important? Simple - if you're creating a website that should bring ideas of nature, and all things natural you're going to stay away from purple. Because purple appears so little in the natural world, it is often seen as "artificial". However, if your site is about furnishings and opulent decoration, purple accents would be perfect - imparting ideas of royalty, luxury, wealth, and sophistication.

So you get the idea. Let's get cooking.

Colors in Advertising

I've already mentioned the idea that colors can - and should - affect website layouts. There are actually many simple rules in choosing the right color combinations, and most of them relate to how the color affects the conscious mind of individuals.

For instance, if you are selling products on your website, you should understand the specific role of color psychology in online marketing. Red stimulates us into action, represents aggressiveness, excitement, and paired up with gray, it represents impulsiveness. Blue represents sensitivity in feeling, and loyalty. In an online business, shades of red, blue, and brown have been found to be the "safest". While white is always seen as "professional" when viewed on a business site, it is color that makes the first impression.

History of Color Psychology

Johann Wolfgang Goethe was one of the first people to connect color and psychology, with his book "Theory of Colours". In 1947, Max Luscher took Goethe's theories one step further and actually created a color test for the use of psychiatrists, psychologists, physicians, and others involved with the "conscious and unconscious characteristics and motivations of others". Despite the ease with which Luscher's test can be administered, it is a very "deep" psychological test that can reveal a multitude of things about one's personality.

Color Meanings

I had a lot of fun with this. You can actually print the following cards and save them for reference - I promise, not only will you "look" more professional with a set of these (might I suggest laminating them?) but you will be able to quickly and easily perform more professional work. Hey, we just love you guys, you think we would make something any less cool than this? :)

Color Psychology: The Cards

The Psychology of Color in Web Design
Persons engaged in website design, heres a scoop for you! Would you just like to know that by understanding the basics of cognitive psychology around color and patterns, we could further improve our Web design!
The Psychology of Color in Internet Marketing
This is a very interesting article that explains a lot about the psychology of colors and how people perceive them when visiting a Web site. The right color scheme can really make a big difference for you.
Using and Converting to Color-Safe Palettes
When you design web pages in HTML, as you probably know, you can use a tremendous range of colors (over 16 million) for fonts, tables, backgrounds and so forth using the COLOR attribute of the various HTML tags...
Web Site Design Content - Why Colors are King
You may not realize it, but many of your website visitors form an immediate opinion about you and your website. The opinion that is formed in this instantaneous way is done so subconsciously. You might wonder why this happens.
Color Theory 101
You may never think about color when you design. You may just think what looks good is what is good. Well think again, because it goes much deeper than that. This week I want to begin talking about color theory. Before I do, I want to stress that some of this is hard and true Color Theory as
Graphic Design Using Color
Color is everywhere and conveys a message even if we dont realize it. While this message can vary by culture it pays to know what colors say in your own corner of the universe, and even what color means to your target market.
Graphic Design Using Color
Color is everywhere and conveys a message even if we dont realize it. While this message can vary by culture it pays to know what colors say in your own corner of the universe, and even what color means to your target market.
Graphics on your Web Pages - Why Color is so Important?
So, you have a general idea what your web site should look like. What is then the most important thing you should concentrate before you start? Have no answer? We will help you:) - this is the color!
Basic Shoutbox
This is an interesting and helpful tutorial for designing an Advanced Shoutbox. The author explains in this two part article that your blog or website can have a place for visitor comments. The author starts by showing you how to....
Choose & Use Best Colors, The Psychology of Color
Are you using the best colors for your web site? Many web designers often overlook the issues of color in web design.