Colors convey character, emotion and intention. You are whatcolors you choose. Thus, your choice of colors should reflect themessage or feeling you to hope to convey to the viewer.Red -Red is hot color. It is an established color of love, urgency, courage,danger, passion, blood, intensity, aggression, and competition. It isbest used as an accent color. This color does not usually blend wellwith greens or purples of the same intensity, so if you use red withthese colors, modify the brightness or intensity.
Blue - Blue isa color of peace, tranquility and wisdom. It also conveys honesty,truth, loyalty, power, coolness, health, harmony, and confidence. Blueis a safe choice for most uses, and goes well with the majority colors.Don't use blue if your site is food or drink related, since there arehardly any blue foods and drinks.
Beige and Gray - These areneutral colors. As neutrals, they can be combined with almost any colorand still come across well. Both make for very readable backgrounds,but be sure to use glints of bright colors or the site will appearuninteresting. You can also accent beige or gray with dark colors. Itwill create an illustrious, professional look.
Black - Blackentails death, seriousness, solid strength, elegance, sophistication,rebellion, evil, power, and mystery. It can be powerful, aloof andintimidating. However, black is very useful in separating things suchas graphic images. Black can make colors explode!
Yellow -Yellow is the brightest of all colors and has the greatest illuminatingpower. It is a warm and cheerful color. In addition to cheerfulness,yellow can also convey caution, optimism, idealism, cowardice, andimagination. Too much yellow can be an eyesore. Be careful using yellowwith greens and purples of the same intensity. It might tone down oneor the other.
Green - Green connotes youth, fertility,ecology, nature, health, growth, money, safety, healing, and food.However, to other viewers, it may connote envy, insects, and reptiles.Green can be well suited as a secondary or accent color.
Brown -Brown implies simplicity, earthiness, comfort, durability, andstability. However, like the neutral grays and beiges, a site that ismostly brown can be very dull. However, a site that had a lightbrown/beige background, a rich brown secondary color, and bright ordark red accents can give the impression of being very professional.
Whenchoosing colors for your web site. Choose wisely because colors have alarger impact on the viewers. To know its impact, try this test: Openyour web site and write on a piece of paper as many words and imagesthat you can think of. Now, have another person to do the same. Afterthat, compare your notes. If you made correct color choices, the listshould be almost impossible to tell apart.
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