When CMS Met SEO - Using The Power Of Content Management Systems

Search Engine Optimization revolves around providinguseful, unique content on your website and making sure that searchengines can find and understand it easily.

'Organic SEO' as it is called, puts emphasis on optimizinghundreds of keyword rich content pages as 'spider-bait' for searchengines, with Google being the most popular target.

While organic SEO in itself boils down to a few simpletechniques and a lot of hard work, the most tedious of those is alwaysadding and managing content. If you're a webmaster lost in a world ofdead links, missing pages, distorted images and a site structure thatbeats any maze, you're not alone. Such is the nightmare that manyDreamveawer-and-Notepad type of webmasters hide.

What is CMS?

CMS, or Content Management Systems, is a great alternative tousing manual WYSIWYG HTML editors, website builders, and all the otherskinds of expensive website tools in the market. CMS applied solely tothe purpose of creating and managing websites are also knows as WebManagement Systems. A short excerpt from StepTwo.com on the definitionsof CMS:

" A content management system (CMS) supports the creation,management, distribution, publishing, and discovery of corporateinformation. It covers the complete lifecycle of the pages on yoursite, from providing simple tools to create the content, through topublishing, and finally to archiving. It also provides the ability tomanage the structure of the site, the appearance of the publishedpages, and the navigation provided to the users."

Advantages Of Using CMS for Your Website

Here are a few often overlooked advantages of using CMS for your web project, from a search engine marketing point of view:

1) Easily Create, Publish and Manage Content

With page editors that resemble a word processor program,adding content with a CMS interface is simple and fun. Most CMSsoftware also allows you to change the location of your content pagesand links easily, while the back end processes takes care of updatingthe links throughout your site.

Done manually, reorganizing a website's content, particularly a large one, can cause a webmaster some pretty restless nights.

CMS also allows the website owner to outsource content remotelyfrom willing contributors. With built in access level hierarchies,users can register as Authors and start submitting articles and news.This is then automatically sent to the next in line, the Manager, andon to the Editor and finally the Publisher or Administrator, and thenit can be automatically published on the front page as new content.

And SEO specialists know that search engines love new content, above everything else.

2) Create a Solid Website Structure

While search engine spiders can maneuver your website like ahuman being can't, they too are fond of websites with good structuresand easy-to-find content. Most CMS software can automatically createmenus and navigation from categories that you set. Once you create anew category or subcategory, you can instantly publish it on all yourpages, with the click of a button.

According to popular SEO wisdom, search engines spiders do notindex pages more than 3-4 levels deep on your website structure. Inresponse to this, some CMS software also allows you to put all yourcontent on the first level, for example"http://www.yoursite.com/article236.html'. However, using the CMS'control panel, you will still be able to see all content within theirrespective folders and subcategories.

3) Search Engine Friendly Capabilities

This is perhaps the most significant development in ContentManagement Systems. As more businesspeople and SEO begin to dig deepinto CMS, the need for spider-friendly pages has taken center stage.Recent advancements have enabled CMS users to install modules(sometimes already built in) to make it appealing to search engines.The latest CMS software can create keyword rich pages, titles, metatags and even anchor text.

That, coupled with advanced search engine spiders being ableto go deep into databases to index pages, is set to turn ContentManagement Systems into the next big organic SEO tool. In fact, searchengine friendly CMS even makes organic SEO specialists, sad to say,sort of 'obsolete'.

Make CMS Work for Your Web Business

Most content management systems are available for free, or at aminimum costs, under the GNU General Public License. While there areliterally hundreds of available CMS out in the market, these websitesare a good guide for choosing a right one for your website or internetbusiness:

CMS Comparison: Cmsmatrix.org

Try Out Various CMS: Opensourcecms.com

Searchn Engine Friendly CMS: Sfidreamteam.com.

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