Internet marketing is an effective and inexpensive way for businesses to promote services, products, and companies. The scope of internet marketing is broad, but combines various techniques such as link building, social marketing, email marketing, banner ads and many other online techniques.
A good internet marketing campaign utilizes all of the various types of marketing components, but the most sought after form of online visibility is a position in the natural search engine results.
While search engines consider numerous factors when deciding where a site will rank on the results page, one of the most important factors that determine your site's search engine ranking are the number and quality of inbound links. In the 'eyes' of a search engine, inbound links are like a 'vote' for your website - because most websites won't risk losing their credibility by linking to a site that does not have value. The more votes (or links) from other sites the higher the likelihood that your site is considered valuable by other human internet users.
The Link-Building Benefits Of Online Press Releases
An SEO press release (search engine optimized press release), contains links back to your site. There are two different types of links in the internet world - URL links (the long link that begins with 'www') and anchor text links (a link that is embedded into a clickable word.)
While URL links are good for SEO, anchor text links are even better! When search engines crawl your SEO press release, they pick up on the anchor text and associate the embedded address with the site that is being linked to. For example, if a search engine reads a link in a word "designer dog bowls," it is highly likely that the webpage on the other end of that link is pertains to "designer dog bowls."
How To Get Started Writing an SEO Press Release
The first step in writing an SEO press release is to find the news in your company. It could be a new product or service, a change in the way your business runs, or a new face on your team. Just be sure that the topic you select has a news angle rather than a promotional one.
Coming up with a keyword rich and catchy title for your SEO press release is next. The keyword will improve its search engine ranking while the catchy title will convince readers to click through and read what you have to say.
Next, it's time to compose a newsworthy body that contains keywords that you will convert to anchor text. Again, make sure that the entirety of your press release is not overly promotional. This doesn't mean that your press release must be completely void of personality or some sort of boost to your company. Inserting a couple of quotes from a company representative, allows you to bring a human element to your story, but they also become the selling point that catches the eye of the reader.
Publishing Your Press Release Online
Once you have finished writing and polishing your SEO press release, you will need to publish it through an online press release submission site. Look for sites that offer SEO perks such as using the title as the title tag, anchor text, image uploading, and good overall aesthetic value.
Three main types of submission sites exist online and all three offer different options at different price points. Free PR submission sites do not cost you anything, but they offer very little in terms of features and SEO. In fact, some offer nothing more than plain text while some will give you clickable URLs. Paid membership sites offer you all of the above mentioned attributes, but require a large monthly or yearly fee.
For most, the best option is a hybrid of the two. These sites offer you free submission with a photo and clickable URLs, or you can pay a small fee (usually a few dollars) per press release and have most if not all of the benefits of a paid submission site without the high cost.
Taking the time to compose a well-written SEO press release can do wonders for your internet marketing strategy. When you combine a newsworthy topic with search engine optimized writing, and publish it to the right press release submission sites, your making great strides toward earning one of top spots in the search engines.
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