Keyword can be classified into three categories :

-Single word Keyword
-Multiple word Keyword
-Keywords based on Theme

Keyword(s)are basic raw material used in Search Engine Optimization (SEO).Keyword selection must be done using Keyword Research where we usespecial tools to find out a list of Keywords (search terms) searched bytargeted audience, recently. Keyword can be single word, two or threewords, multiple words and theme based.

Lets detail each ofthese one by one . Understanding these categories of keywords wouldalso help one to decide as to their targeting on specific pages.

Keyword of Single word

Keywordof Single word is used to target a large traffic but leads to highlycompetition category of sites. Keyword of Single word are known asgeneric Keyword(s) where we target general audience. Keyword of Singleword does not help to target a specific page for a specific audience.

Although,Keyword of Single word helps in bringing huge traffic but these termsare mostly not relevant these days, as, searchers mostly use two orthree keyword to find out their required information.

Instead single word keywords are good theme keywords.

Wecan use these primary keyword 5 to 7 times in a web page for goodtheming according of a site. The inside pages of the site can qualifythese themes into product or service categories by adding qualifiers tothese theming keywords.

Example:

Keyword "Services"will produce result of all the web sites related to Services which canbe United States Department of Health and Human Services, The SubstanceAbuse and Mental Health Services, direct Services, online Services,offline Services, Indian Services, American Services, food Services,agricultural Services, business Services, free Services, paid Services,etc.

Keyword of Multiple words

Keywordof Multiple words is used to target a specific traffic, which leads tohigh sale, top position in search result listing as well as improvespage rank competition. Keyword of Multiple words are known as SpecificKeyword(s) where we target a specific audience & not generalsearcher. Keyword of Multiple words helps to target a specific page fora specific audience.

Keyword of Multiple words, more oftenthan not are location specific and related to geographic area of yourintended services or products.

Keywords based on Theme

Keywordbased on Theme are used to target a highly targeted audience, whichleads to quick high sale, top position in search result listing as wellas boosts page rank. Keywords based on Theme are known as ConceptualKeyword(s).

Keywords based on Theme consists all possibleprimary Keywords related to the web site therefore attracts hightraffic of targeted audience. Keywords based on Theme add quality byproviding Keyword Rich Text to search engines, which improve resultsand provide targeted search result listings.

Keywords based onTheme are used in each page of web site to focus on a specific topiccorrelated to a targeted topic or idea (theme). Keywords based on Themeeffectively contribute in growth of informative pages for its sitefocusing on different related topics.

Keywords Targeting Strategy

KeywordsTargeting Strategy is a tactic, which guides in placing primarykeywords like Keyword of Single word, Keyword of Multiple words andKeyword based on Theme according to their importance for successfuloptimizations of the site.

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