With the ever increasing popularity of social bookmarking website, its number has even exploded today. This only means that the competition is getting tighter and each bookmarking site has to come up with better features and benefits to make it on the top. With the ever expanding number of bookmarking sites, your choice will somehow narrow down to a matter of features and tastes. Thus, it is wise that you weigh things up the edge of one bookmarking service as compared to the other.
This is very helpful for you to know what service fits your needs and what bookmarking site will work best for you. If you are new in the world of bookmarking, you should understand that each social networking site is different and cater to different audiences. Thus, for you to have a good concept on what bookmarking sites you should go, this article will tackle the top 5 bookmarking sites.
Below are the main players in the social bookmarking service along with the profile of their typical users:
1. Digg.com - Digg is the most popular bookmarking site that is greatly centered on its community of contributors and its website. It provides a democratic element to social networking. Once a user "digs" or bookmarks a site, web page, or a story in the internet, it is submitted to the Digg service, where it will be open for other users who can "dig" it. This in turn casts a vote in its favor. The more "digs" that a site receives, the more coverage it can get and the privilege to be at the top of the site's front page are the reward. What makes Digg at the top of the list are its 25 million unique visitors a month. It has the greatest audience share with 65% male between 25-34 years of age, with a household income of 30k and 100k.
2. Propeller.com - This is the second largest bookmarking site following Digg. It has over 5 million unique visitors monthly. 3.6 million (62%) of which is from the U.S. It has also attracted a male based audience of 54% that are at the age group between 45-54 and 55% of visitors belong to people with 60k household income.
3. StumbleUpon.com - The popularity of Stumble Upon can be credited for its innovative and yet familiar approach in bookmarking. It works by giving its users the opportunity to "channel surf the internet". This means that users are given the power to navigate the internet and discover new sites. It works like a TV channel, where you can easily flick through TV channels. Behind this seemingly refreshing random selection is a system that is so powerful, it can directly tap into the previously served content's responses.
4. Reddit.com - This is a news sharing focused site, very dissimilar with its more popular sibling - Digg. Like Digg, Reddit also works by listing bookmarked sites and then allowing them to be voted for or against by users, moving it either up or down the ratings. Like Stumble Upon, it works by learning your tastes and demands the more you use it. This in turn makes personal recommendations of linked bookmarks depending on your previous responses to contents served upon you.
5. Delicious.com - This is the one of the oldest social networking sites and Quantcast classifies it as a top 5,000 site that has maintained an audience of about 1.1 million visitors. It is well known as a heavily subscribed social bookmarking source. The sheer number of users participating to its folksonomy makes it a powerful tool for anyone interested to tap into social networking.
There are other equally good featured social networks around the internet that offers diverse social bookmarking tools. Whatever bookmarking services, users are guaranteed with one common benefit and that is to leverage their navigation on the web.
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