The Secret of Search Engine Optimization

How to do search engine optimization is one of the best keptsecrets in the world. Even though you would think it is all out therein forums and other websites, when you try to figure it out, you willfind you can't find the forest for the trees.

Let me put itplain and simple. The secret of search engine optimization is not aboutkeywords, or titles, or meta keyword tags, or meta descriptions, orheading tags, or keyword density, or alt attributes, or what ever otheron-the-page factor you can find. Even links aren't the secret.

The real secret of search engine optimization is Harmony!

Harmonybetween all the factors I just mentioned and many more other factors aswell. And that is exactly why it is not easy to find a great SEOcompany for your website. Every SEO can talk about the importance of atitle, or any of the other factors, but try finding one that talksabout how it all works together.

Harmony is the real power ofSEO and it needs to be supported by lots of hard work, especiallyfocused on link building. But here too harmony comes into play.

ManySEO's that I talk with about harmony tell me that of course I am rightand that it is so obvious it isn't worth mentioning. But the truth isthat not that many people (SEO's included) are able to bring realharmony to their pages and website.

Putting keywords in title,meta keywords, meta description and heading tags, that's easy. Butthat's just the most basic form of harmony in a web page. Just think ofhow keywords fit into text found in the title, description, headingtags and the copy. Should you just place the keywords in there somehow,or may it be better to be a bit more considerate when choosing what towrite in all these places?

What about topical structure? Is yoursite completely structured according to a logical topical structure?There are so many indirect factors that are as powerful as linkbuilding. And it is hardly possible to put it into words as it is morean art than a science to get it right.

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