The Search Engine Optimization Game Is Getting Tricky

For more than 4 years now I have been modifying my Work from home based web sitestrying to optimize for the major search engines, Especially Goggle.Today with much disappointment I have come to the realization thatsearch engine traffic alone will not make me rich. Yes my search enginerankings are now worse today than when I started 4 years ago.

Googleis constantly changing their algorithms which may or may not benefityour web site. In my case it appears it does not. And then there isYahoo and MSN search on the horizon. It appears these 2 are beginningto take away valuable customers from Google. Although this is notnecassarily a bad thing we now need to optimize for 3 search enginesinstead of 1. Back in the good old days if you had a number 1 rankingon Google for work from home (the holly grail of search terms) you alsohad a number 1 on Yahoo and MSN for work from home. Today that is notthe case.

I have always been reading other people saying notto place all your chips on Google and expect to make it big time. TodayI realize how correct they were. I still optimize for search enginesthis will never change. But in addition to search engine optimizationother advertising methods must be used if you want to make it on theinternet big time.

If you have the money paying for placementis not a bad idea. Google has its very popular ad words program whichfor a price will place your website link in an ad box down the righthand side of the search results. And Yahoo has Overture search resultswhich are placed above the natural search results. But you will need tobe in the top 3 for your link to show up because Yahoo only shows 3sponsored listings on top of the natural listings. You can also useseveral smaller pay per click engines such as Findwhat, 7Search andKanoodle to name just a few.

Gaining in popularity and veryeffective is writing and submitting press releases. If you write a goodpress release with your target URL in it you could potentially get1,000's of visitors from just 1 press release. Press releases are alsoshowing up in the news search results of Yahoo and Google. This can'thurt your search engine optimization efforts either. The most popularplace for information on press releases and getting your releasepublished is Prweb.com . For a small fee of $30 you canguarantee a next day listing and submission of your press release toYahoo, Google and many other engines.

People have been ravingabout writing articles for a long time now. Do they work? Of coarsethey do. Why do you think I take the time to write articles? It'sdifficult at first if you are not into writing, but writing articlescan help your search engine rankings if you can incorporate yourwebsite URL into the article you are writing and then submit it to asmany article directories as you can find. Also make sure you add allyour articles to your own web site. This adds content to your site thathopefully you visitors will want to read.

There are literallyhundreds more options for you to advertise your website both online andoffline that I am not going to get into in this article. The main pointis don't put all your eggs into one basket like I did (GOOGLE) Spreadthem out advertise everywhere and don't count on a good search engineranking. If you do everything else right the search engines will lookafter your sit for you.

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