Your goal is that when people type your keyword or keyword phrase into the search engine box that your website comes in on the first page of results. This may seem impossible since when you type in certain keywords millions of results come up and you are gunning for the top 10 rungs on the ladder. Just like golf, there is a lot of bad advice out there and your mission if you choose to accept it is to separate the wheat from the chaff, or for those not in the farming industry to separate the great advice from the downright awful advice.
There are many unscrupulous or ignorant people in the world and the internet is filled with them including people trying to get rich by selling you absolutely deadly advice that can not only make your website show up in 325 millionth position but actually get your website banned right off of the search engines permanently.
Search Engine Optimization is a fancy word or phrase for getting your website to come in in the top 10. A good search engine optimization expert professional, or SEO Website, or Search Engine Optimization Company is worth its weight in gold in your quest for the top 10. Here are some of the pitfalls they will tell you to avoid.
The search engines employ thousands of people to watch out for cheaters and no one is immune. We have seen websites drop from PR 7 to PR zero permanently overnight. This happened to BMW.
We all know that getting other websites to link to your website is the key to a high PR. There are many companies offering to submit your website address to 300,000 search engines for a fee. Avoid these like the plague. The search engines have better things to do than visit 300,000 websites listing your website address, your URL, and they will penalize your website, perhaps ban it permanently, sending it to the equivalent of Computer GITMO.
What you want is quality high PR one way links to your website. Avoid linking to link farms like the plague. A link farm is where unscrupulous SEO Experts send your link to websites designed to boost your inbound links by creating websites solely for this purpose where there are thousands of links including yours on each page. This is absolute GITMO country. On the same note never place more than 25 outbound links on any of your pages. Also if your link is on a PR 1 page with 25,000 other websites, then that PR 1 is divided by 25,000 for your website. Never link to a site which has a zero PR and the bar is shaded in gray. This means that the site has been banned by the search engines. Avoid these bad neighborhoods. If you go to bed with the dogs you will wake up with fleas. Also, never spam your keywords onto your website pages.
This next topic is a bit scary. You want relevant high quality one way inbound links. Many companies are link exchange companies where you submit your website and for a fee you and other websites do reciprocal link exchanges. The search engines are now cracking down on websites using these companies because they know that the only reason this is being done is to boost the PR of both websites. So now the search engines are beginning to penalize artificial reciprocal linking.
The SEO field has become a minefield because the search engines want their results to be helpful to the web surfers and they don't want websites coming up in the results which are useless to the searcher because people have better things to do than read through hundreds of tricked up websites until they find something useful, because also if this happens then the surfers will just go to another search engine. This would be death for the search engine because they pay their costs and make their profit by selling advertising for certain keywords and keyword phrases on their websites. A great way to come in high for your keyword or keyword phrase is to pay for these advertisements on the search engines. Millions of companies have had great success doing this and that is why pay per click advertising is a billion dollar business. It benefits the search engine and the advertiser. The best thing that you can do is to find a high quality and honest SEO Company to set you on the right track and to guide you away from the numerous mines in the internet minefield.
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