Search Engine Optimization For Google

A group of Google employees have recently filed a patentapplication (#20050071741) with the United States Patent and TrademarkOffice which gives insight into how to optimize one's website to dowell in the Google rankings. The filing of the patent givesverification that Google uses or intends to use historical data in itsranking algorithm. This patent also gives credence to the GoogleSandbox Theory for new websites.

Under the Google SandboxTheory, new websites are placed in a sort of holding tank forobservation for a period of time (6 - 9 months at present) until thewebsite has proved that it's not a fly-by-night operation. Once theSandbox period is over, then new websites will climb rapidly in therankings. The Google Sandbox Theory is an unofficial theory based onobservation and anecdotal evidence from those within the search engineoptimization industry.

Based on the new Google patent here are the top 5 suggestions to better optimize a website for Google:

1.Buildlinks slowly to your website. Websites that put up a bunch linksquickly send up a red flag that links are being added in order to boostrankings. According to Google, natural links happen slowly over time,so one's link-building strategy also needs to include link-buildingslowly over time.

2.The anchor text in the back links to a websitealso need to be natural as well. If a website has lots of great contentof interest to visitors, other Webmasters will naturally link to thewebsite. Content is still king when it comes to building natural links.In fact, having great content is the best natural linking strategy.

3.Ifcontent is king, then fresh content is prince. Google thrives onwebsites that are constantly adding fresh content. Websites with stalecontent erode in value over time.

4.When adding fresh content,make sure it is substantial. According to the patent, Google measuressubstantial versus insubstantial content that is being added to awebsite. Don't try to trick the search engines with lots of minorcontent updates.

5.Outbound links to trusted, authority sites helpin the rankings. As a reputable online business, it makes good businesssense to refer customers to other reputable businesses as well.Referring customers to disreputable websites only hurt a business'sreputation and credibility and Google takes this into account whendeciding how to rank websites.

There are more insights to begained from the patent application, but these are the highlights thatwill help Webmasters and SEO's focusing on Google to achieve higherrankings. Many of these ideas have been stated before as theory and nowthe patent application verifies these theories. Historical data hasalways been thought to play a significant role in the Google rankings.So now that it has been confirmed, taking action seems to be the nextlogical step.

How Many Guaranteed Top Rankings Are You REALLY Getting?
In this article I show you why most guaranteed top ranking packages offered by search engine optimization companies arent really what theyre made out to be. Th...
Google Patent Application - SEO Highlights
The recent patent application filed by Google details numerous items the search engine uses to rank web pages. The patent application sheds significant light for those pursuing search engine optimization with Google...
SEO For eCommerce Websites
Just like the other websites, an ecommerce site also aims for a higher ranking on the search engines. To be able to do this, it needs search engine optimization. SEO helps an ecommerce site on its struggle to be on the top 10 of search results.
Search Engines & Optimization
Search engines, search engines, search engines....Who knows which one to optimize for? Why does everyone behave so silly when it comes to search engines and optimization for a particular engine or keyword even? As mo...
Basic Steps for Search Engine Optimization
Submitting your site to main search engines is not enough untill you dont try to optimize it . So search engine optimization is as necessary as submitting your site to google and yahoo!
How To Get Top 10 Position In Google
If you are a website owner, you will definitely want to get your website rank well in Google organic listings for keywords phrases that are most relevant to what you are offering. Getting your site to the first page of Google is not an impossible dream, as long as you choose the right keywords for y...
The On Page Optimization Characteristics
Only one way to eat an elephant - one bite at a time. This tutorial bites off the part of the SEO elephant that is known as On Page Optimization.
Search Engine Index Flux and Rank Checking
Like so many other search engine optimization agents, we, too, have found all ranking checkers we tested, including the market leaders, to be highly inaccurate at times, th...
What is S.E.O.
If someone wants to find something in the web, they will go to their Search Engine (Google, Yahoo!, MSN live, Netscape) and type their key words and a bunch of sites will pop up. The common practice of viewers/surfers will take over and will then click the top spot, if that does not satisfy them, th...
Search Engine Optimization and Why you Have to Use it
Search engines are the most widely used internet tool to find products or information that people need. Dont believe me, then I guess you are going to google this to see if I am correct. Well you just proved me correct by using google and their search engine to find out some information.