Quality is a very subjective term. The primary mark of a quality web site is the content. This has less to do with the language and more to do with the subject matter under discussion. Most of the web visitors will be forgiving of occasional grammatical and spelling errors if the content is high quality and is not directly relevant to the site's topic. Example, if you are writing about SEO techniques, the emphasis will be in the technical details and accuracy of what you sate - language will not be so important. If however, your web site is about writing or language - then obviously. You definitely need to pay attention to the quality of the language well as the content.
The balance between gaining the respect of your readers through what you write and the importance of keeping your language error free is a fine line that is always not very clear. This primarily depends on the topics and the demographics (age, background, ethnicity etc) of the audience. Fortunately, in most cases you will receive sufficient warnings from your readers on what you are doing wrong. Pay attention to negative remarks. Judge for you yourself whether it is an exaggerated personal viewpoint and can be safely ignored or where it is genuinely warranted. If the criticism is constructive, accept it in good grace and go about marketing the necessary changes. Genuine content are build on the ability of the writers to express themselves- honestly and passionately, as well as on their ability to accept contractive criticism graciously and take corrective measures.
If you feel that your writing is not up to the mark, you can hire a good content writer or there are plenty of writing resources available on the web to help you improve your writing skills. Aim to be in your language and avoid using long sentences. Group thoughts into paragraphs and use the maximum number of word to express the maximum. Avoid repetition unless the context warrants it.
The focus on creating relevant content is to make your web site more search engine friendly. There is a whole industry around the concept of optimizing your web site for search engines.
The general industry term for this activity is Search Engine Optimization or SEO.
There is good SEO and bad SEO, sometimes called white hat and black hat SEO. Good SEO techniques follow guidelines laid down by search engines in making their site search engine friendly. For those who are serious about turning web site into a long term income source there is only type of SEO to pay attention to - good SEO.
There are unethical SEO methods that may temporarily boost a web site's search engine ranking but ultimately, this could prove disastrous. If the search engines (Google, Yahoo, Ask, MSN etc) determine that what you are doing is not permitted and only designed to boost ranking without any relevant content, they can penalize and black list your site. Unfortunately, Search Engines do not give a clear set of guidelines on what is permitted and what is not. This is because who try to 'artificially' boost their ranking will try to craft their web site content to avoid the checks that the search engines use to detect good content from bad content.
Invariably those who use "Black Hat" SEO are not bothered about providing quality content on their site. Their primary interest is in luring visitors to their web sites and getting them to click on advertising links. Luckily, for those who are interested in building a good quality web site whit a lot of useful content, there is only one SEO guideline - create good, high quality, useful content. Search engines will in any case index your site and provide links to your site when relevant search queries are entered.
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