When you search a keyword tool to find the most useful keywords for your website you have to know exactly what is behind the high frequency of a specific keyword.
Some years ago I was investigating important keywords linked to Paris (in Europe - the city of cities): To my surprise there was a very high demand on something I understood as Hilton hotels in Paris because 'paris hilton' had an astonishing high score among other keywords about Paris. As you already know it was my limited knowledge of one of the greatest female celebrities of our time, Paris Hilton that was behind my serious mistake.
In a Google search 'paris hilton' will bring you a lot of websites about this attractive celebrity Paris Hilton: informative websites, video websites, fan websites and 'fake' websites.
On the other hand 'hilton paris' will bring you - among to other websites to the 'official' Hilton Hotels website of Paris at hilton.com and hilton-paris.com. The connection of celebrity Paris Hilton to Hilton hotels isn't only an aspect of my limited orientation towards young ladies. As can be read in the Wikipedia at en.wikipedia.org Paris Hilton is a part of the Hilton dynasty and an heiress to the Hilton Hotel fortune.
Another celebrity that often top the keyword lists is Britney Spears but as I haven't had a need for keyword search about 'spears' for my website of A-Z Fotos I haven't run into any mistakes with that name!
Anyway keyword research is a very important help for any webmaster or writer to make use of the most relevant keywords and terms to help visitors find, what they need. As the search habits of people goes more and more in the direction of using more words in one search the best combination of keywords becomes more and more complicated to reveal and implement. The free lists of popular keywords and phrases from lists.wordtracker.com are a quick beginning and easy to supplement with the facility of inventory.overture.com.
One of the best tools to help you find what people are searching for and how they combine the words are the new keyword tool of Google linked to the use of Adwords for ad campaigns, but available for us all. An interesting function is the possibility to see the seasonality of certain keywords. Try for example to search for 'easter' and choose to display the data: 'global search volume trends'. You will find that easter is more or less only searched for in March during the last year.
For publishers of ezines keywords are also very useful for fulfilling the interest of the readers, as Chris Knight from Email Universe explains in this article.
These keyword tools and several others are your friends in finding your opportunities. But be aware of a lot of pitfalls linked to names of persons, of music bands and of songs etc as they often are very misleading related to a concrete content of your website.
Related Articles
- Advertising's Answer To "Finding A Needle In A Haystack"Over the past five years, weve seen radical transformation and growth of the Internet. With this growth however, came a number of pain points felt by both the consumer and advertiser, namely their mutual inability to successfully find one another online.
- How To Test A Keyword For Success!Finding the successful keywords is crucial in order to get not only a lot but the right quality of traffic to the website.
Attractive Keywords are important for both: search engine optimization and CPC campaigns. It is a process of trial and errors and this work needs a lot of dedication. People... - 10 Ways to Get Less Search Engine TrafficSo, you got yourself a new website set up and you want to be at the bottom of the shower head search results. This may not get you banned altogether, but it will at least get your site deranked enough that new visitors will stop bothering you.
- Googletestad - Profit From Optimizing A Meaningless KeywordSometimes, researching for profitable keywords for Search Engine Optimization can lead to some astonishing and unusual surprises. You may come across meaningless keywords that are: 1 excellent to target; and 2 have the potential to be profitable (in terms of both visitors and earnings).
- Why I GoDaddy's WaySo what has all this got to do with domain name registration and GoDaddy?
- The Case For Minimalist Web Page DesignWith the increased affordability of web space and bandwidth, the growing use of high speed modems, and the abundance of implementation technologies like Flash, audio and video, comes the temptation to overuse them in web page design. One important characteristic that has always differented good w...
- The Swank Meter - What Does Hilary Swank Have To Do With Page Rank?Some of the Top Internet Marketers will tell you that Name Branding is key to earning Money online.
- Keyword Research and Analysis - The Art of Internet MarketingDo you know what your target audience wants and how they are looking online? As an Internet Marketing Consultant I am often surprised that many website owners dont know who their market is, and how to target them with web copy and SEO.
- How To Manage SEOWhen it comes time to start an SEO program, companies should be sure to consider the types of training and knowledge it takes SEO specialists to perform SEO services for their web site, whether it is done through outsourcing or completed in-house.
- How to Find an Affordable and Reliable Web Hosting ProviderSo your new web site is finished and ready to be hosted, now it is time to choose web hosting provider. How do you find a reliable web host that is also affordable for your new web site? Below are some of the pitfalls to look out for when choosing your next web host.