Keyword Targeting Strategy In Your Site

Once the keywords have been decided for the site one has tocome up with a strategy to target those keywords across the site. Hereis a primer on that.

Keywords Targeting Strategy for Keyword of Single word:

Keywordof Single word is useful to attract general audience and helps ingetting high rank ,if the web site is new. Keywords Targeting Strategyfor Keyword of Single word is that they should be more used in the rootlevel pages or top level domain pages. This is because these pages arethe ones that attract the general traffic & are generally the pageswhich do not specify specifics. Hence single word keywords based onthemes can be targeted for on these pages.

Keywords Targeting Strategy for Keyword of Multiple words:

Keywordof Multiple words are useful for attract targeted audience thereforeshould be used topic wise for each page according to subject of thatweb page. Relevant set of Keywords should be use in Title tag, HeaderTag, Meta tag, Body tag, Alt tag, Anchor tag, Comment tag and in theurl (uniform resource locator) of that specific web page. Useunderscore or hyphen to differentiate Keywords. These keywords arenormally targeted upon in deeper level or sub directory level pages.

Keywords Targeting Strategy for Keyword based on Theme:

Keywordbased on theme is useful to attract targeted audience therefore theyare strongly recommended to be used. Typically, although it is not ahard and fast rule but in theme based keyword we use general keywordsin root level and uses specific keyword in directory level.

Overallone can safely say that in keyword targeting one uses a dart boardstrategy. Wherein the smallest circle attracts your core audience &hence should have theme oriented multiple word keywords. As we move upon the theme (dartboard) the circle ( traffic) tends to get larger& the keywords tends to get simpler( singular) even though they aretheme based.

KEYWORDS and KEYPHRASES usage in Domain Name:

Keywordsand keyphrases use in Domain Name & urls of directory pages is alsoa factor in Search Engine Optimization (SEO) as well as it helps toinform targeted audience, about the sites content . Therefore, specialcare should be exercised in choosing a domain name. All the searchengines start reading each web page with its respective domain name.

Havingsaid that, let me add that there is a raging debate amongst the seocommunity to determine the exact importance of keywords in the domainname. One camp believes that it is hugely important to have keywords indomain whereas the other maintains that brand building domain name ismore important than keywords incorporating one.

Whetherkeyword is a factor or not is debateble however it has been observedthat domain name extensions do definitely play a part in rankings.Search engines ( specially google) have a predilection for sites havingextension .gov,.edu,.mil in domain name. Search engines believe thatinformation available at these domains would have a greater likelihoodof being authentic as no commercial interest is served here.

Domain Name can be classifieds into two categories:

1. Keyword Specific

2. Brand Name Specific

Keyword Specific Domain Name

When Keywords and Keyphrases are used in a Domain name then its called Keyword specific Domain name.

Keyword in the domain name to my mind has two advantages.

OneIt is better to have a keyword domain name for it is worth rememberingthat most of the people link to you using your URL. If your URL has thekeyword or the keyphrase then you are automatically using the keywordin the very important anchor tag.

Secondly, though marginally,in a ranking scenario with every other parameter remaining equal, theKeyword Specific Domain Name will enjoy a slight edge over the otherweb site. However remember Keyword used in Domain name should beprimary and generic. Specific keywords can be used in the sub domains.Read about the use of subdomains.

Keywords and Keyphrases useswith hyphen/underscore in Domain name are said to preferred as they areread by search engines as separate words. So the domain name can have asearch phrase incorporated into it. However the flip side of it is thatdomain names with hyphen or underscore are inconvenient to carry.

Brand Name Specific Domain Name

When company or organizations' name is used in Domain Name to brand it then it's called as Brand Name Specific Domain name.

BrandName Specific Domain Name does not help online searches at all. Howeverthey are very powerful tools for company identification in the mind ofusers. In the anonymous online world a brand spells loyalty, trust& value. So if you choose to go for building your brand rather thandeep rooted optimization, one way of incorporating keywords is throughyour directories & pages names.

Keyword Density

KeywordDensity is a proportion of the searched term ( Keyword or Keyphrase)against the whole words written on a given page. The ideal KeywordDensity is 6%-8% though various search engines have various tolerancelevels before their spam filters get activated. Higher Keyword Densitydoes help to boost a pages' ranking.

Keyword Density can beincreased by using target keywords repeatedly in Title tag, Header tag,Body tag, Comment tag, Alt tag, Anchor tag, Paragraph Tag , Domain nameand in diretory/page names.

However one disadvantage of tryingto hike the keyword density is that the visible text on the page startsto look spammy if it is not carefully crafted. That makes for a badcopy.

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