There are an incredible amount of companies offering services to increase search engine ranking on the market at the moment. This is because, anyone who uses any Internet marketing methods already knows that search engine optimization is the the key to success. Search engine marketing works since almost everyone uses search engines to find what they are looking for on the Net. However, the reality is that none of these companies that promise search engine ranking can really guarantee success. Search engines use complicated algorithms that are simply too difficult to ever really crack. And if someone did manage to figure out the precise algorithm, it wouldn't matter, since the search engines periodically, update their algorithms to prevent a breach to their integrity.
For example, Google factors over 100 variables in their algorithms. Although it is difficult to determine the running order of importance to the various factors, it is generally agreed that keyword density is a deciding factor used for search engine ranking. Keywords are simply the words and phrases that a surfer types into the search box to find the relevant information available on the Net. The search engines in turn provides the surfer with a listing of websites related to their query. If you type in 'sailing', then you do not want to look at a web page that mentions the word only once as it is likely not to contain the information that you are looking for. However, if the web page mentions the phrase "sailing" ten times, then it is much more likely to contain the information that you seek. This is the clear reason why keyword density is such an important variable.
Keyword density refers to the number of times a given keyword is mentioned in an article. It is found by dividing the number of occurrences of the keyword by the total number of words in the article. So, if you have an article with 10 keyword occurrences out of 200 words, the keyword density is 2%. Although it varies by search engine, a good rule is to maintain keyword density between 3 and 5 percent. Also, articles with the keyword in the title are generally considered more relevant than those without. It is also important to remember that search engines will penalize you for blatant plastering of keywords, so do not exceed 5%!
The exact phrases that are entered into the search engine are termed, 'primary keywords'. Words that are the same as the 'primary keyword' but with a slight modification in grammar are called 'tier one' keywords. For example a primary keyword could be 'bicycle part' and a 'tier one' keyword 'bicycle parts' The 'tier one' keywords should be used just the once in the first or second paragraph. 'Tier two' keywords are words that relate to the 'primary keyword'. So if the primary keyword was 'bicycle parts' then 'tier two' keywords may include words such as: seat, wheels, spokes, handlebars etc..These keywords do not need to have any specific density but should be used naturally throughout the article. Lastly, variations of the keyword are the final consideration. For 'bicycle part' they could be: bicycle, part, bicycles, parts and should never exceed the 5% density rule.
Again, the success of these tips will vary from search engine to search engine. However, following these guides will boost rankings by telling the search engine that your article is relevant to the keyword typed in by the surfer. You will need to experiment with the formula to find the best way to boost your rankings. Attaining an optimal keyword density is not the only variable in scoring high on the search engines, but it is one of the most important ones so be sure to take the time to find the keyword density formula that works best for you.
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