Search Engine optimization is an advantageous method by means of which your URL can get the kind of spotlight which will earn it hundreds and thousands of visitors every single day! There are a number of ways of taking advantage of search engine optimization. Consider this; your website consists of a number of pages, what if I say that each of these pages may, individually, be maximized for search engine optimization? Putting to use your search engine technique on every one of your web pages will help you notch up your ranking on the search engines and increase your web traffic manifolds.
Follow the tips below to make SEO work for you.
Internal Links
Now, search engines have this particular liking for sites with a lot of links on its pages, so make sure you include loads of them on all your pages. Keep the links internal, that is let them link one part of the website to another or one end of the page to the other end and so on. The basic reason for this is to keep your visitor occupied with the site, once they are at it. There is no plausible reason as to why you should encourage your visitors to leave your site by providing external links, keep it in the home front and yet optimize your site for the search engines.
External Links
Like we just discussed external links in your site is a bad distraction which tends to steal away your visitors and sweep them off to other destinations. As a site owner, therefore, external links can seem a particularly unwelcome topic. But hold on, here is the catch, search engine's offer higher rankings to sites which have both, external and internal links. Therefore there is no avoiding it, put up a few external links on your site, push them off into the margins of the page or right at the bottom of it, only make sure that you do put it, there's no getting away from its obvious power.
Keywords
Optimize all the pages on your site for keywords. Technically your keywords should be present more than thrice on all the pages. For this reason an abundance of content is a good idea, sprinkle your keywords abundantly (but meaningfully and sensibly) within the written body of the site cause, search engine's, though they cannot read, can and do scan text. If you have optimized each page right then every time a search engine scans your site's text then your keywords will get detected and you will in turn achieve a higher ranking with it.
It is a known fact that Google assigns every single website page a Google Page rank, which is based on a complicated mathematical algorithm. Pages are ranked on a scale with zero as the lowest and ten as the highest. Interlinking of websites - external as well as inter - holds value so far as Page Rank is concerned.
If the site X links to the site Y, the latter gets credited with a percentage of Site X's Page Rank which kind of gets passed cover to it. The Site X loses nothing so far as Page Rank is concerned - unless and until the link is to a bad neighborhood or a banned area.
An example to understand the situation better. Site X had a Page Rank of 5, there were only 2 outbound links to Site X. One of the outbound Links was intended to brand new Site Y. Brand new Site Y had 4 outgoing links, with NO other Incoming Links, apart from the one from Site X. Google awarded Site Y a Page Rank of 5.
From this example in real life, it is evident that fewer outbound links on a per page basis means a higher Page Rank.
If Site X in the above example had a huge amount of outgoing links on the page, in that case the percentage of Page Rank passed would have been smaller and the New Site Y would have received a lower rank than the equal rank that was passed.
Things to avoid
While engaging in reciprocal linking, make sure you check the amount of outbound links that not only the page has but the overall site as well. Search engines such as Google doesn't like pornography sites, gambling sites and Link Farms that have thousands of links on them. Unless that is your business, don't link to any of those types of sites.
You can lose Page Rank and Search Engine Results if you link to sites that are considered Bad Neighborhoods or are Banned. Be alert and make sure you check before linking. Though sometimes you may not be "punished", you won't be gaining any benefits and the loss in PR of your site is not at all worth it.
Be aware of which sites the outbound links are linking your site to. Check your outbound links from time to time, ensuring that they are:
1. Still an active website
2. Still a resource for the reason you linked to them in the first place
3. They have not changed formats or the theme and continue to be a quality site.
Page Rank improves over time. Though not very often, Google does update the Page Rank, once in say every four to eight months. So link exchange with like-themed sites or quality sites is the best possible SEO strategy.
There are even more strategies for a beneficial Page Rank than these. But these are some of the best and most popular of them. With more study and research, it would not be hard to find out more on Page Rank strategies. The web is a vast store of information and with sincere research and efforts it is quite easy to achieve the much coveted success for your website.
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