How to Build a Website Around Keywords

Everyone wants more traffic to their website. More websitetraffic means a larger audience of potential customers, which willequate to an increase in sales. A simple way to get better listings inmajor search engines and drive more traffic to your website is to buildyour site around highly specific keywords and keyphrases.

Avery hot topic right now is poker. You decide to start up a site thatoffers free poker tips and poker articles, hoping that visitors to yoursite will signup for the poker affiliate program that you have justjoined. The obvious keyword here is poker. Many webmasters will try andbuild their sites around the term "poker" and hope to get a decentsearch engine ranking, ignoring other keywords and keyphrases.Unfortunately, on a popular search engine there are over 35 millionwebpages containing the search term "poker". Even a search engineexpert will have difficulty ranking well for such a broad term.

The answer to this problem lies in building sites with pages containinghighly specific keyphrases, such as "Omaha High Low Strategies". (OmahaHigh Low is a type of poker.) There are less than 500,000 webpagescontaining the search term "Omaha High Low Strategies." That's still alarge number of pages to compete against, but it's much more likelythat you will eventually be able to rank on the first page of searchengines.

Here is how to begin building your themed website around keyword phrases :

1.Start a keyword tree. Begin with the trunk, the most basic theme ofyour website. Branch out, come up with about 10 words that describe theoriginal theme of your site. These main branches will have smallerbranches and leaves, each containing keywords, keyword phrases, andother terms such as plurals and spelling variations.

2. Research your keywords.

A good way to measure your competition is by using free keyword tools such as :

Overture Keyword Selector Tool

Google Keyword Tool

3.Once you have done keyword research on all of your search terms, it isa good idea to select about 15-20 words (that you can compete with andwill deliver the type of traffic you want) and begin to buildindividual webpages that include the targeted keyword in the title anddescription of that page. Include the chosen keyword as many times aspossible in your page, while keeping relevant, interesting content.

4. Use links to relevant websites (such as your affiliate program) and include the selected keyword in your link descriptions.

5.You will begin to see a significant increase in the amount of visitorsto your site within a couple of months. You should periodically checkyour websites stats and determine where your traffic is coming from andmore importantly, why.

6. Repeat. Repeat. Repeat. Follow these stepsover and over, while concentrating on adding new keywords. You mayeventually break into the top page on broad search terms, like"poker".

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