10 Search Engine Optimization Blunders To Avoid

If you want to develop a successful search engine optimization (SEO) strategy, go out of your way toavoid blunders that limit search engine rankings.

Here are 10 to keep in mind:

1. Don't use frames.

Why would you want to use frames if SEO is important? Don't risk confusing the search engine spiders,which happens often with frameset sites. Sure, you can write scripts or adjust the content to work withinframes, but you probably have better things to do with that time and energy.

2. Don't use Flash.

Everyone agrees - Flash looks awesome. But it also slows down the user experience and Flash makes ittough to get ranked. The Flash future looks bright for the ability of search engines to read some keywords,but what good will this serve if site pages lack visible, readable text?

3. Don't skimp on title tags.

Why would you simply call a page About Us in the title tag when this meta data occupies prime SEO realestate? Always include effective search phrases that reflect the content within title tags.

4. Don't overstuff title tags.

Limit titles to 70 characters, with commas between phrases in EVERY title tag; use fewer characters onpages with limited content.

5. Don't bury text.

Design often gets in the way of Text. Make sure your visible text is located high on the page.

6. Don't use graphics as page headers.

Graphic headers are a waste of space, and thus of time, when it comes to SEO. Use text as page headersand support them by utilizing strategic keywords - in the header, after the header or below the header.

7. Don't use the wrong words.

Website owners love one-word search terms because they seem to get lots of traffic. The reality is thatonly a fraction of Internet users entering a broad search word want what you have to offer. Go for searchterms using two, three or four words that will help visitors qualify their interests.

8. Don't ignore link building.

Hunt down links from other websites that have content and categories that relate to what you offer. Ifyou sell sweaters, find a specialty guide about sweaters or a portal about clothing.

9. Don't overwhelm your pages with keywords.

You might not write the same keyword in succession 10 times, but you can make the mistake of too muchrepetition. Mention your strategic search term several times throughout the page, but promise yourselfnot to force its use too much.

10. Don't use long URLs.

If you use a database to maintain the website, you may end up with long URLs with several session IDsand parameters that produce many question marks and equal signs. These lengthy URLs can hinder searchengines from properly indexing the pages. Work with your developer so as to limit them or to remove themaltogether as much as is possible.

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