In this article, I will teach you the basics about Meta Tags and their functions. Learning how to createMeta Tags is essential for your companies web site ranking.What Are Meta Tags?
Meta Tags are a series of sentences created by either you or your web designer in order to let the searchengine know what each individual web page in your web site is about. These meta tags are NOT visibleto your visitors but are within your code for search engines to read when they visit your site.
Your meta tags will help the search engine determine:
- What your page is about
- Whether your meta tags relate to your content within your page
- The relevance of your content
- Were to rank your site within the search engine.
VERY IMPORTANT INFORMATION ABOUT META TAGS!
The key to Meta Tags is to let search engines know what the content within your web page is supposedto be about! Creating meta tags that do not relate to your content will give very negative resultsand may get your web site banned from search engines.
Ex. Your content is about "Creating Meta Tags".
You'll want to include within your content specific information about "Creating Meta Tags". Once yourcontent is complete, select a few "Key Phrases" and include them within your meta tags. Make an attemptto keep each individual web page about 1 specific topic. This will help your page relevance within searchengines.
What do Meta Tags look like and how do I view them?
To view meta tags it s actually quite simple if you know what to look for! There are 3 specific thingsto look for: 1) Title, 2) Description, 3) Keywords.
Here's what an example of what meta tags look like... Before you say "Huh?", I'll explain everythingafter the given example.
| <head> <title>Web Site Key Word Optimization & Meta Tags</title> <META name="description" content="Search Engine Marketing Tips - Keyword Optimization - Top Rated Search Engines - SEO Search Engine Optimizing Services By Smartads"> <META name="keywords" content="Search Engine Optimization, key words, key word optimization, meta tags, title, description, optimizing meta tags"> </head> |
Ok now... Here's what you're looking at...
<title>This is the title you will see at the top of your web browser! The title may be the most important of all 3 meta tags. If you look at the top of your browser, our title meta tag will read "How To Create Meta Tags To Optimize Your Web Site".</title>
<META name="description" content="This is were you can describe what each individual page within your site is about. Not ALL Search Engines look at this meta tag but many still do. Keep your description to about 100-200 words. Try not to copy what your wrote within your title and make your description appealing to read.">
TIP: You must include the "code" indicated in bold in order for your meta tags to work. So many web sites have meta tags that are never read by search engines because there is a flaw within the meta tags. Don't forget to include the "closing tags" ( "> ).
<META name="keywords" content="The key words meta tag gives the search engine the key words you want your site to be listed in when someone searches those key words. In other words, let's say you want to have your site listed when someone searches "Marketing". You would add "Marketing" within your keywords meta tags. Unfortunately due to over spamming by many web sites before you, search engines rarely pay attention to the "key word meta tags" but I feel it won't hurt to use all the tool available.">
Please Note: Each individual search engine looks at your key words differently. No one knows what the search engines are looking for except for the people that program them. Any business claiming that they know what search engines are looking for are trying to sell you false hopes.
How to view a web site meta tags!
Right click on your mouse and select the option "View Source". This will open another word document to show you the web sites "Code". Meta Tags are typically near the top of the document.
Try it out now and see if you can view this pages meta tags!!!
Related Articles
- Ways to be on Top of the Search EnginesIt is every website aim to be on the top of the search engines results. Websites usually wanted to be in the first or second page of the search engines results.
- The Importance of Meta TagsAnother important factor in the web related and online business is the Meta tags. In simple words, this is yet another area of the world of web and online business that requires serious analysis so as to ensure better performance in the long run. In fact Meta tag in html is not a required tag...
- 8 Ways To Optimize Your Website For SearchSearch engine optimization, one of the most important things a developer can do to help drive traffic to their websites. Many newcomers to the web business dont realize, or perhaps even know what search engine optimization is.
- The Meta Magic : Optimizing Your Meta TagsMeta tags were originally created to help search engines find out important information about your page that they might have had difficulty determining otherwise. For example, related keywords or a description of the page itself.
- Triple Your Website Traffic Every 90 Days!Proper Use Of Meta tags For A High Google Ranking Google is currently the webs most popular search engine. Getting a high Google ranking is a must if you want your website to succeed! In addition to being the most used search engine in its own right, Google also provides the search results fo....
- Website Promotion TipsThere are many ways to promote your site in addition to META tags. Using META tags and search engines are the first steps of website promotion.
- What Your Web Designer Isn't Telling YouIf I was to ask you right now Are you absolutely certain that your web site is optimized for high search engine rankings?, what would you say?
- ExactSeek To Improve Your Search Results!Exactseek.com is another great search engine that relies on meta tags to determine your web site results. Through ExactSeek, not only can you improve your search results with the tools they give you but, youll also improve your search results for other search engines that rely on meta tags.
- Can Meta Tags Such as the Keyword Tag Bring High Rankings to My Site?If you had to give up one meta tag, the meta keyword tag would be the one to give up. Now that weve covered the all-important title tag and meta description tag, its time to move on to the very misunderstood and abused meta ...
- Basic Steps for Search Engine OptimizationSubmitting your site to main search engines is not enough untill you dont try to optimize it . So search engine optimization is as necessary as submitting your site to google and yahoo!