Why web hosts and ISPs need web site monitoring

If you have spent much time earning a living on the Internet, fewthings will surprise you. However, I am always amazed with how manycompanies and individuals make astounding claims without backing themup.

Web hosts and ISPs make such claims all the time: 99%uptime. Some web hosts post on their site live results of their uptimefrom a third-party web site monitoring company. However, those hostsare very few.

Here are four reasons why every web host and ISP(Internet service provider) should post uptime and connectivitystatistics from an independent, third-party web site monitoring firm,with an external monitoring network.

Monitoring reports are excellent marketing tools

Thisis the most obvious reason a web host or ISP should post monitoringreports on their site. Don't tell me you have 99% uptime. Even theworst hosting companies and ISPs can make that claim, but it does notmake it true. Prove it to me. Posting a report right on your home page,or posting a link to the report up front on the home page tells me younot only can make claims, but you can deliver!

Make sure to postyour uptime statistics for the last day, week, month and year, so thecustomers know you are in it for the tong haul.

Web site monitoring reduces technical support work-load

Arecent review by Dotcom-Monitor reveals that accessibility calls to aweb host's technical support can be reduced by 30% just by posting thecurrent status of the web site as reported by an independent monitoringservice.

Dot-ComOften a user will call technical support if heencounters a slow Internet connection or download times, dial-upproblems, web site accessibility or various computer issues. Usersassume the problem is with their web host or their ISP, and calltechnical support to fix the problem, even if the problem is on theircomputer.

Real time independent connectivity reports eliminatethe need for such calls in many cases, by showing what the status ofthe site is. A sample report atDotcom-monitor.com gives an idea of howthis works.

Web site monitoring is good customer relations

Ifit costs up to ten times more to attract a new customer than to keep anexisting one, independent web site monitoring can help you keep thoseprecious customers.

Nothing is more frustrating for the end-userthan to have her site down and nothing is more embarrassing for an ISPto receive a call from customer about a downtime, especially if it isrelated to a connectivity issue the hosting company or ISP is not evenaware of.

An external monitoring network can alert an ISP orweb host immediately to problems that often cannot be detected byinternal monitoring, allowing the company to address the issueimmediately.and hopefully before a customer even notices that a problemexists.

Monitoring cuts the burden of dispute resolution

Corporatehosting clients and Internet access customers often expect certainlevels of service and enter into an SLA (service level agreement).Often, SLA contracts impose fines on ISPs and web hosts who do not meetthe targets. Determining how those levels are measured can bedifficult, but an independent, third-party monitoring service caneasily resolve disputes before they begin.

Dotcom-Monitor isamong those services that provides an added SLA reporting function,which can be seen atDotcom-monitor.com . Both thehost or ISP and the client can view the reports, and reportingintervals can be set based on the terms of the SLA contract.

Whileevery web site can benefit from some form of monitoring, no class ofbusiness needs more the credibility of an independent monitoringservice as much as those who provide access to the Internet for theirclients: ISPs and web hosting companies.

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