Why one-man-basement-operations will not do for your hosting service.

A proliferation of hosting setups run by kids out of theirdorms or by hobbyists from their basements, as cash cow part-timeoperations, have had the effect giving the hosting industry a bad namemainly because of the poor service that has been on offer.

Nightmarestories abound from web site owners who made the mistake of casuallysigning off their e-commerce operations to the mercies of poor hostingservices.
Still the proliferation of hosting services has had the good effect of dramatically bringing down prices.

Still,the obvious disadvantage of low prices on the other hand has been thatit has kept away many real professional companies from entering theindustry. This has meant that services from many companies haveremained poor and below acceptable standards.

In some cases thishas cost some e-commerce entrepreneurs dearly in terms of lostrevenues. For example how do you recover traffic that you spent dearlyto generate only to have them miss your site simply because the sitewas down for one reason or another? Or even worse, because it took toolong to load and they clicked on to somewhere else?

This is thereason why smart web site entrepreneurs are taking a closer look attheir web host or web hosting provider these days, realizing that it isa very critical area of their operations that they cannot afford to becasual about. The host impacts directly on their success and ultimateprofitability.

But this is not to say that all small operationsare bad. To be fair there are some dedicated web hosts who've offeredexcellent hosting facilities that would rival those of any biggerplayer. Many successful e-commerce web sites owe their online successto them.

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