The Benefits of having a country Top Level Domain(tld) name

Most new websites tend to look for a domain name with a .com or.net tld (Top Level Domain). They feel this gives the site a moreprofessional appearance and will appeal to a more internationalaudience and in many cases this is true. However, it can also bebeneficial to look at purchasing a domain name with a country specifictld.

There are a number of benefits that can be gained fromchoosing a domain name with a country specific tld, especially if youconduct your business primarily in one particular country.

Search Engine Benefits

Mostof the large search engines will give you a higher search ranking for asite that has the tld of the searchers country. For example, if someonefrom the United Kingdom is performing a search for widgets, a searchengine will often rank widgets.co.uk higher than other sites sellingthe same product but only have a .com tld.

Having a countryspecific tld will also allow you to be included in a lot of greatcountry directories that stipulate that your domain name has a certaintld. Getting your site into these directories can be a great way ofimproving your search engine ranking as these are 1 way links fromauthority sites for your chosen subject. These kind of links are gradedmuch higher than reciprocal linking.

Buyer Confidence

Havinga domain tld will often give the buyer more confidence when making apurchase as they consider the site to be local, therefore governedunder the same laws as the buyer. This makes it easier to follow up andsales and make complaints if any problems occur during the purchase ofthe product. It also helps to settle any nerves if the buyer is able tosee a street address that they recognize, rather than a foreign address.

Sometimesthe best policy is to purchase both a .com and a country tld. Thisallows you to appeal to both international and national customers. Thepotential sales that you can get with a country domain tld should notbe overlooked as a small investment in an extra domain can bring bigreturns for you and your business.

Gather information about your customer before they start browsing

Anotherbenefit of having a country domain name is that you already know whereyour customer is likely to be from. This means that you can displayproducts for that particular customers region without having to ask thecustomer to select which geographic area they are in. When a customertypes in their country domain, you can forward them to your main domainname but display only products that will be of interest to them andhave all the prices in their own currency. This gives the site a localfeel and will again bring that buying confidence that is so importantwhen trying to make a sale.

Summary

I hope you'veseen the importance of not overlooking this great opportunity to bringin extra customers, simply by choosing a country domain name or simplyadding as an extra name that points to your main domain name.

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SO YOU PONIED UP $70 TO LOCK DOWN TWO YEARS