The first step in the process is to find an old domain. There is a more complicated explanation for this but all you really need to know is that the search engines favour domains that are established and have a longer history because they perceive that they are an older and hence more credible source of information. This has been tested extensively and is proven to give faster indexing, more traffic and hence better results.
To find an old domain we use www.1expired.com. Once you have created an account you select the find expired domains tool and begin searching. What we are looking for is a domain with these characteristics:
- It is over 2 years old.
- Sites pages are that of a decent site not a link farm.
- It is available.
- It has at least 1 page already indexed in Google.
Working with Archive.org
Using the 1expired.com search you will bring up a list of domains that fit your filters. You will see a button that says archive. When you click this button a screen will come up that shows the history of this domain, including how many pages it has had listed and in which years.
What you are looking for is a domain that has pages listed from more than 2 years ago.
A lot of the domains you click will show no history at all so it is your job to sort through these to find the ones that have. When you find a domain that has history of more than 2 years. When you find a domain with some history it pays to click each page that it has listed to see what kind of page it is (the actual page that was listed in that year will be shown). If it is anything other than a site with a whole lot of links then you can tick step one. (Note: some domains will show a message saying this domain is parked here or the site is under construction or something similar. These domains may have a lot of links but they are not link farms and they are OK to use).
Other checks for domain validity
Ok now you have to go to Google and see whether this domain has pages indexed or not. To do this simple go to Google and type in site:thedomaininquestion.com. If there are no results for this search then there are no pages indexed and you will have to try another domain. If you see results, (they will usually be the domain itself listed there), then this domain gets tick number 2.
Lastly you just have to check that this domain is available. To do this, just go to www.registerfly.com and type your domain into the main box that has .com next to it and hit enter. You will see the results and will be able to tell whether or not this domain is available. If the domain is available then you are good to go. This domain is a good usable domain and you are ready to move on to the next step!
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