A Winning Domain Name

The Name

Choosing the most appropriate domain is the first and one of the most important decisions you will make for your new business. Your business's name is the first impression visitors will haveabout your business. An easy to remember domain name that gives visitors an idea of what yourbusiness does can help determine the success of your online business.

When choosing a name for your business, make sure it gives the visitor an idea of what your business does; if your business is going to sell flowers, don't name it the Dollar Store. If youchoose to use your name in your business, make sure you add a word that again, describes yourbusiness.

The Domain

Once you have a name chosen, you will need to decide what domain you are going use for your site. Consider the following when choosing your domain:

Don't choose a domain that reads like a book, such as 101guaranteedwaystolooseweightinaweek.com. Instead choose a short 1-3 word domain name that is still relevant to your business. As you addmore words to your domain you make it harder to remember and run the risk that visitors willmisspell your domain and possibly end up at an explicit site or even your competitor's site.

Avoid the use of hyphens or dashes. Hyphens are a great way to break up keywords in your site's domain name for better rankings on search engines, but most will forget and assume that yoursite's domain doesn't contain hyphens. Since people don't expect them, they may end up at yourcompetitor's site that has the exact same name as yours, only with an easier to remember domainname without hyphens or dashes. Trying to be clever and tweak a competitor's name could backfire on you.

Choose a domain name that contains your site's primary keyword. One of the main factors that Google uses to rank the pages in its index is the keyword in the domain name. A good example isthe acronym SEO. If you do a Google search for that term you'll see that over half of the pageslisted in the top 10 have that term in their domain name.

If possible, try to choose a top-level domain, such as a .com domain. Many associate .com domains with trustfulness and stability. If the .com you want isn't available, see if the samename is available with a .net extension. Usually people think .com first, and if they arelooking for you and put .com in by mistake, you sure don't want them to end up at some porn orhate site.

Conclusion

You are going to have to live with your choice of domain name for a long time. Take your time and choose wisely; you'll thank yourself later on.

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